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Vend Data Media Solutions

Vend Data Media Solutions (VDMS) solves the challenges of selling tobacco by utilising digital technologies to drive revenues, provide real-time sales information and transform store operations.

Size Location Founded
11-50 employees Tullamore, Offaly, Ireland 2013

Regulations banning the display of tobacco products have had a huge impact on how the point of purchase looks in a retail environment. VDMS innovated a modern solution consisting of electronic, remotely configurable vending machines that can stand alone or be integrated with a point-of-sale system.

OSC was asked to create and build a brand presence in the UK, Canadian and Australian retail marketplaces, and position VDMS as the premiere solution.

We worked in partnership with the VDMS marketing and sales teams to conceptualise a unique strategic approach that would bring the brand to life for different audiences on different continents.

Our brand launch consisted of a compelling and informative 90-second video, plus a bespoke website.

The video highlighted the challenges of selling tobacco, how reduced shrinkage drives revenues, and how storeowners can clearly benefit from real-time sales information.

The website design and UX deliberately had a retail approach, supported by a simple but effective call to action. The result was an effective user-friendly experience with a forward-thinking and responsive design.

VDMS units are now active throughout the UK, US, Canada and Australia.


“I have employed O’Shaughnessy Creative on three separate occasions. Firstly, to build our website at VDMS – and then to produce two promotional videos to showcase our product range.”

“Chris has provided excellent, high-quality service on each occasion. He has the ability to capture the essence of what is offered and deliver a really innovative product. Chris has used all elements of digital advertising to support my company and has played an important role in our entry into the UK, Australia, Canada and the US.

I will continue to rely on Chris as we expand our organisation.”

Martin Keevers Global Program Director, Vend Data Media Solutions, Tullamore, Offlay, Ireland


  • Concept, Design & Creative Direction
  • Print
  • Website & Social Media Strategies
  • Storyboarding & Animation
  • Advertising
  • Production