Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.

Tasked develop a campaign with the Canadian branch of Tourism Ireland to promote Ireland’s breathtaking landscapes.

Creating the unexpected, OSC developed strategically placed advertising on the front and floor surfaces of regular car parking spaces. This wildly creative approach surprised and engaged commuters in a well-trafficked underground parking arcade, where advertising is not traditionally expected.

The campaign successfully gave Tourism Ireland increased visibility during the early winter months when travel plans are confirmed and booked.