Saucon Technologies is a leading telematics innovator for the passenger transportation industry, with over 500 clients served in North America and the United Kingdom and over 10,000 buses on the road utilising the Saucon TDS solution.
|11-50 employees||Bethlehem, Pennsylvania, USA||1997|
Saucon wanted to develop a series of brochures that would showcase their wide range of bus telematics solutions. These materials were intended to engage industry peers at tradeshows and events, highlighting Saucon’s suite of innovations.
The array of printed materials we developed offered a traditional, tactile engagement platform that individuals could take back to their work, read at their leisure and share with fellow team members. To support the brochures and sales team in the live environment, we also developed a 3.5 minute animated video that showcased Saucon’s integrated IoT solutions, and explained how the company’s next-generation vehicle technologies keep the transportation industry moving at the speed of innovation.
The company’s new brand experience supporting materials effectively positioned Saucon as the category leader, with a solid foundation upon which they can create future brochures when necessary as they continue to shape the future of bus transportation intelligence.