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Saucon Technologies is a leading telematics innovator for the passenger transportation industry, with over 500 clients served in North America and the United Kingdom and over 10,000 buses on the road utilising the Saucon TDS solution.

Size Location Founded
11-50 employees Bethlehem, Pennsylvania, USA 1997

Saucon wanted to develop a series of brochures that would showcase their wide range of bus telematics solutions. These materials were intended to engage industry peers at tradeshows and events, highlighting Saucon’s suite of innovations.

The array of printed materials we developed offered a traditional, tactile engagement platform that individuals could take back to their work, read at their leisure and share with fellow team members. To support the brochures and sales team in the live environment, we also developed a 3.5 minute animated video that showcased Saucon’s integrated IoT solutions, and explained how the company’s next-generation vehicle technologies keep the transportation industry moving at the speed of innovation.

The company’s new brand experience supporting materials effectively positioned Saucon as the category leader, with a solid foundation upon which they can create future brochures when necessary as they continue to shape the future of bus transportation intelligence.


“O’Shaughnessy Creative helped Saucon to broaden the mindset about who the company truly was and what we were trying to accomplish for the future. Chris brought to focus the entire concept of “telling the Saucon story.” It started with the development of a strategic but collaborative brand matrix that would guide us in defining who Saucon is, how we help clients achieve operational efficiencies, and how the technology offered by Saucon accomplishes what it does.

The entire campaign engagement started with the definition, design, and implementation of the branding and marketing story. We developed an overall brand positioning that included a ‘We Know Bus’ campaign, high-quality product brochures used for trade conferences and meetings, complete display booth design with curved wall imagery, and full production and implementation of an informational animated video presentation.

In other words, O’Shaughnessy Creative helped form the present Saucon Technologies brand personality from the ground up. The expertise, idea generations, and extreme collaborative approach to our brand helped build the complete Saucon story, and raised our professional and competitive presence in the transportation marketplace.

O’Shaughnessy Creative – simply the best.”

Joe Smits  VP Customer Management
Saucon Technologies, Inc, Bethlehem, Pennsylvania, USA

Brand Positioning

Keeping companies moving at the speed of innovation


  • Concept & Creative Direction
  • Strategic Positioning & Implementation
  • Workshops
  • Branding
  • Visual Identity
  • Copywriting
  • Print
  • Animation
  • Website & Social Media Strategies
  • Exhibition
  • Signage & Wayfinding
  • Video
  • Production