Saucon
Saucon Technologies is a leading telematics innovator for the passenger transportation industry, with over 500 clients served in North America and the United Kingdom and over 10,000 buses on the road utilising the Saucon TDS solution.
Size | Location | Founded |
---|---|---|
11-50 employees | Bethlehem, Pennsylvania, USA | 1997 |
Saucon wanted to develop a marketing strategy to showcase their wide range of bus telematics solutions. These communications were intended to engage industry peers at trade shows and events, highlighting Saucon’s suite of innovations.
The collection of printed materials we created provided a classic, tangible engagement medium, allowing individuals to view at their convenience and share with colleagues. To complement the brochures and support the sales team in live settings, we also produced a 3.5-minute animated video. This video highlighted Saucon’s integrated IoT solutions and illustrated how the company’s next-generation vehicle technologies drive innovation in the transportation industry.
The company’s new brand communication strategy has successfully positioned Saucon as the leader in its category, as they continue to innovate and shape the future of bus transportation intelligence