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Saucon Technologies is a leading telematics innovator for the passenger transportation industry, with over 500 clients served in North America and the United Kingdom and over 10,000 buses on the road utilising the Saucon TDS solution.

Size Location Founded
11-50 employees Bethlehem, Pennsylvania, USA 1997

Saucon has a long and established history of converting client issues into productive and measurable solutions.

When Saucon contacted OSC, the organisation was looking for an innovative way to leverage its client and passenger insights, and translate the company’s core business ethos into a unique and meaningful brand positioning.

It was obvious from the beginning that the Saucon team was a passionate group of professionals deeply committed to “all things bus.” Our objective was to bring this passion to life across all the organisation’s communication mediums.

OSC closely worked with the Saucon team to develop a language that spoke directly to the client needs in an empathetic and assuring tone. We incorporated this unique tone into an entirely bespoke website and supporting communications materials. The website developed is responsive (flexible), extendable (adaptable) and can be maintained in-house by the Saucon team (CMS).

The company’s new brand strategy has effectively positioned Saucon as the category leader, with a means to grow and evolve as they continue to shape the future of bus transportation intelligence.


“We commissioned OSC to assist us in re-establishing and repositioning our company brand in the fast-moving and ever-changing transportation environment. We were aware we had to make a calculated adjustment in our communications to highlight our status as industry pioneers and true innovators.

We were confident from the start that OSC could make this happen, as we knew Chris’s methodical approach, attention to detail and wealth of experience, would mesh well with our internal teams of technology marketing and developers. The new brand platform developed by OSC offers us a progressive path forward in communicating with new and existing customers. I would highly recommend OSC for many reasons, but especially for Chris’s ability to connect to the core values of an organisation and deliver on its vision while building a platform for the future.”

Bill French President, Saucon Technologies, Bethlehem, Pennsylvania, USA

Brand Positioning

Keeping companies moving at the speed of innovation


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  • Branding
  • Visual Identity
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