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Saucon

Saucon Technologies is a leading telematics provider for the passenger transportation industry, with over 500 clients served in North America and the United Kingdom and over 10,000 buses on the road utilising the Saucon TDS solution.

Size Location Founded
11-50 employees Bethlehem, Pennsylvania, USA 1997

While customer-facing websites get all the design and branding love, client portals and internal-facing apps are traditionally treated like poor second cousins with little creative investment and aesthetic flair.

At OSC, however, we believe every single touchpoint is another opportunity to reinforce your brand and project quality in every facet of your business. For Saucon’s client portal, we were given the opportunity to wear this belief on our sleeves.

Working collaboratively with the client, we developed colour-coding and iconography that represented the wide range of Saucon solutions. We also developed a data and analytics dashboard that is easy to read and uncover greater business efficiencies at-a-glance.

Once the client portal look and feel had been developed, we carried the colour palette and design over to the Saucon mobile app and driver touchscreen. The overall strategy was to create a clean and uncluttered design, and incorporate a simple user interface. Our simplified touchscreen design is especially appreciated by bus drivers, a user group who traditionally multi-task frequently while keeping both eyes firmly on the road.

Impact

“I have worked with Chris O’Shaughnessy over the last 18 years across various projects, both big and small, involving multiple media formats and marketing channels. Chris is terrific to work with and is professional and very personable; he truly cares about the work and the integrity of the overall vision.

Chris is detail-oriented and focused on the tasks at hand while keeping his eye on the full scope of the project. He is very conscious of timelines and works one-on-one with his clients. Whether the need is for a new graphic element or a branding/marketing campaign, Chris always keeps us on track and delivers on time. He has a get it done and get it done right attitude.  

Chris and OSC have the unique ability to take our technical product offering, turn it into a digestible vision, and then elevate it to something beyond… something that leaves you ‘wowed’. I would readily recommend him just about anywhere and to anyone.”

Suzanne C. Ackerman Senior Project Manager, Saucon Technologies, Bethlehem, Pennsylvania, USA

Brand Positioning

Keeping companies moving at the speed of innovation

Deliverables

  • Concept & Creative Direction
  • Strategic Positioning & Implementation
  • Workshops
  • Branding
  • Smartphone App Design
  • Vehicle Touch Screen App Design
  • Website
  • Animation
  • Production