Barry Snetsinger is a highly regarded speaker and coach in Canada’s sales, marketing and advertising circles.

Barry specializes in hosting workshops that focus on helping audience members develop the professional skills and tools needed to successfully plan, organise and deliver important ideas and initiatives to key company stakeholders.

Barry decided that he wanted to take his reputation as a consultant to the next level and develop a brand that would become his new business identity. We worked closely with Barry to gain a clear picture of his business model by interviewing clients and liaising with former work colleagues, which informed the communication materials required.

Considering Barry had already developed a wide reputation for success over his 40-year career, we knew the name for his new company could only be one thing: Barry Inc.

When developing the Barry Inc. logo, our design objective was to capture that special eureka moment that occurs when attending one of Barry’s workshops; either a distinctive wordmark or mnemonic that would symbolize an impressive entrance or a dramatic announcement.

Once we reached a consensus on the ideal Barry Inc. logo, we developed a strategic positioning and cross-platform band identity, reinforced by the words ‘Inspire. Perform. Results.’