Shaw Media is home to many of Canada’s most-loved television brands. Twenty-five million Canadians weekly count on Shaw Media for their news, information and entertainment. Shaw’s conventional television network, Global Television, reaches almost 100% of Canadians and is complimented by 19 specialty networks including Showcase.
Lost Girl is a supernatural drama television series that premiered on Showcase TV in association with Shaw Media. It follows the life of a bisexual ‘succubus’ as she learns to control her supernatural abilities, help those in need, and discover the truth about her origins.
OSC was challenged to implement and develop new creative for the Lost Girl new season premiere with a particular focus on to the public transport commuters. The creative execution consisted of a large-scale ‘subway station domination’ roll out. This was achieved with a mix of giant wall posters, backlit signage, floor graphics and hanging banners, creating brand reinforcement by generating multiple impressions for subway riders during a single visit.