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Saucon

Saucon Technologies is a leading telematics innovator for the passenger transportation industry, with over 500 clients served in North America and the United Kingdom and over 10,000 buses on the road utilising the Saucon TDS solution.

Size Location Founded
11-50 employees Bethlehem, Pennsylvania, USA 1997

Saucon wanted to develop a marketing strategy to showcase their wide range of bus telematics solutions. These communications were intended to engage industry peers at trade shows and events, highlighting Saucon’s suite of innovations.

The collection of printed materials we created provided a classic, tangible engagement medium, allowing individuals to view at their convenience and share with colleagues. To complement the brochures and support the sales team in live settings, we also produced a 3.5-minute animated video. This video highlighted Saucon’s integrated IoT solutions and illustrated how the company’s next-generation vehicle technologies drive innovation in the transportation industry.

The company’s new brand communication strategy has successfully positioned Saucon as the leader in its category, as they continue to innovate and shape the future of bus transportation intelligence

Impact

“O’Shaughnessy Creative helped Saucon to broaden the mindset about who the company truly was and what we were trying to accomplish for the future. Chris brought to focus the entire concept of “telling the Saucon story.” It started with the development of a strategic but collaborative brand matrix that would guide us in defining who Saucon is, how we help clients achieve operational efficiencies, and how the technology offered by Saucon accomplishes what it does.

The entire campaign engagement started with the definition, design, and implementation of the branding and marketing story. We developed an overall brand positioning that included a ‘We Know Bus’ campaign, high-quality product brochures used for trade conferences and meetings, complete display booth design with curved wall imagery, and full production and implementation of an informational animated video presentation.

In other words, O’Shaughnessy Creative helped form the present Saucon Technologies brand personality from the ground up. The expertise, idea generations, and extreme collaborative approach to our brand helped build the complete Saucon story, and raised our professional and competitive presence in the transportation marketplace.

O’Shaughnessy Creative – simply the best.”

Joe Smits  VP Customer Management
Saucon Technologies, Inc, Bethlehem, Pennsylvania, USA

Brand Positioning

Keeping companies moving at the speed of innovation

Deliverables

  • Concept & Creative Direction
  • Strategic Positioning & Implementation
  • Workshops
  • Branding
  • Visual Identity
  • Copywriting
  • Print
  • Animation
  • Website & Social Media Strategies
  • Exhibition
  • Signage & Wayfinding
  • Video
  • Production