The University of Toronto is a leading academic institution and a public research university in the city of Toronto. The University of Toronto - indeed, is a leading Canadian landmark. The name alone represents excellence in education and research, but is also recognised as a Canadian brand.
Challenge: To produce a Presidents Report document to feature higher education and advanced research that are essential to our collective prosperity and quality of life. To instill how the University of Toronto strives with members of its constituencies and communities to make far-reaching and positive differences in the world – through the education of its students and through the universities pioneering research.
Solution: "Where the Imagination Comes to Life" is a modern document, which gives a compelling overview of the extraordinary educational opportunities and pioneering research for which the university is justly renowned.
It reflects the future vision of the university to its various audiences, including its Alumni, donors and other supporters and political offices at all levels and the public at large.
Designed and delivered as a small format handbook, it was accompanied by a presidential letter and reply postcard.