Cleverbug is a smart-phone app that uses social network data to easily personalise and ship physical greeting cards to friends and family anywhere in the world. You can send printed greeting cards and eCards, ready personalised with your friends’ Facebook photos, straight from your iPhone or iPad to anywhere globally.
Challenge: To build and develop a high-energy brand that disrupts the $20bn global greeting card industry from the convenience of your mobile phone.
Solution: Cleverbug brand is vibrant, consistent in design and full of personality. The intuitive smart-phone app design and animation sequence allows for a simple and accessible user interface experience.
Brand consistency was vital for all on-line communication. This included the key messaging on Facebook media advertising and a modular design for the Cleverbug website birthday reminders notifications, order confirmation emails, eCards, and download and log-in pages.
Cleverbug has now over one billion users on Facebook, with 20 million birthdays in its database. The app has been downloaded in 200 countries with 6.5 million birthdays now in the system.
Cleverbug made its American television premiere on The Today Show with Kathie Lee & Hoda!
- Visual identity
- Smartphone app design
- Social Media